Augmented reality content can be found on everything
from wine bottles to IKEA’s catalog and virtual reality
experiences are much more detailed, with rich layers of
interactivity from hand cont to gaze triggers, and a VR
film has even won an Oscar. With
Apple
and
Google
both debuting augm reality platforms (ARKit and ARCore,
respectively), Facebook heavily invested in its Oculus
headset and Amazon unveiling augmented shopping
features, AR and VR is primed to change many parts of
our everyday lives.
[bs-quote quote=”Our goal is to make it so there’s as
little friction as possible to having a social
experience.” style=”style-7″ align=”left”
author_name=”Mark Zuckerberg” author_job=”Co-founder of
Facebook”
author_avatar=”https://www.techwar.gr/wp-content/uploads/2023/04/tech-magazine-quote-avatar.png”]
Within the food industry, AR and VR have also begun to
make headway. Although development costs are still high,
more and more F&B businesses are beginning to
realize the potential of AR/VR and see it as a worth
while investment. Three main areas human resources,
customer experiences, food products – have seen the most
concentration of AR/VR development so far and will
likely continue to push the envelope on what use cases
AR & VR have within the industry.
Since Bill Gates’ famous 1996 essay, the adage “content
is king” has been echoed and taken to heart by companies
large and small. In recent years, the rise of platforms
such and Instagram and the social influencers and
blogger celebrities it has created – have shown even
more clearly that with consumers digitally result in
real action.
Products and retail locations may still be static, but
its content must extend beyond physical
space
to attract the attention of potential and returning
buyers. Augmented reality can bridge this gap between
consumer, product and product content.
One of the most tangible payoffs of AR/VR technology is
using it for consistent and thorough train. The current
process of developing training materials can not only be
costly, but also vary in quality by team, store, or
region. Many times, human resources face the conundrum
of choosing between low-touch, high-efficiency.
Enter virtual reality. Virtual reality can create a
detail visual world for employees to safely interact
with their to-be everyday job surroundings and men tally
and physically learn the tasks required. These VR
lessons range from managing Walmart’s holiday rush to
coo noodles at Honeygrow to pull.
On the flip side, augmented reality allows for side by
side training and execution by layering additional info
on top of an employee’s direct view. For instance, a
research study found AR to be effective in helping
subjects visually estimate serving sizes.
Maintenance and repair, a necessary evil of the food
world, has benefited from equipping technicians with AR
headsets to disassemble and reassemble products without
being on-site. These new possibilities for learning and
development for businesses small and large not only
increase the effectiveness of training material, but
also allow companies to employ a wider breadth of
workers with different needs and learning styles.
As headsets begin to decrease in price and more
developers pour into AR/VR, it’s likely more and more
companies will begin to trial and A/B test these new
learning platforms. Perhaps one day, we’ll even view
former mass conference workshops with the same nostalgia
as the milk delivery man.
